UK consumers most likely to jump ship on breached businesses
According to a recent study from PCI Pal, 41% of British consumers said that they would stop spending with a business or brand forever in the event of a breach. This compares to just 21% in the US.
The divergence in attitudes continues in their views of small businesses vs national companies. Over half of UK respondents felt that they could trust a local store with their data more than a national chain. On the other hand, only 47% in the US felt that they could trust a local business more than a national company, citing adherence to security protocols (28%) and cybersecurity investments (25%) as main reasons.
Public perceptions carry significant influence on the business landscape, and companies must build a reputation for security in order to win their customers’ hearts. As the world becomes increasingly cyber vigilant, consumers will start to think twice before placing their data in the wrong hands.
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